The Organization

Since January 1, 2023, the Tourism Region Baden AG (TRB AG) has been laying the foundations for the tourist development of the cultural and spa city of Baden. In close cooperation with its partners, it shapes a livable and vibrant destination. As a central interface, TRB AG connects various service providers, develops products and offerings together, and markets Baden and the surrounding region in a targeted manner.

The dedicated team of TRB AG works daily to make Baden and the region even more well-known and to enhance the economic performance of the tourism stakeholders.

Our Vision

"We are the original spa and cultural city in Switzerland. We are the source of vitality and culture with international appeal."

Our Mission

We are THE spa and cultural city in Switzerland. We connect our origins with the future: Just as in the past, we harness the flow of energy for conscious health styles, lived culture, and tangible industrial history. We create the foundations for tourist development. Together with our partners, we shape a livable and vibrant spa and cultural city. We connect service providers, develop products and offerings together, and market Baden and the region.